Fluff Content: Your Own Site Could Be Guilty of Not Providing Enough Nutritional Content

Fluff Content: Are Your Providing Nutritional Content?

Avoid creating content fillers and fluffIt’s not hard to find it. Virtually everywhere you look you will see it in one guise or another. Yes, fluff content is ready to leap out at you and waste your time. No wonder that many people view this as little more than spam!

Reading fluff content is just the same as eating a meal that is lacking in nutritional value. It leaves you hungry. It does nothing to improve your well-being. In fact, there is a very good chance that you will need to go and “eat” something or somewhere else very soon.

When it comes to the written material it is easy to spot. Yes, that’s right. It’s the material that has the sole purpose of creating backlinks.

We have all probably had our fill (pun intended) of this garbage, yet it still continues.

Identifying Fluff Content 

Thankfully fluff content is reasonably easy to identify. The main element that is missing is just how the reader will benefit from having invested his or her time reading the posting.

In an ideal world (cliché), the benefit would ordinarily be delivered as a technique, insight or informative tip. Some bloggers use a form of take away to delicately deliver to their readers exactly what is in it for them.

However, when it comes to fluff content, things are quite a bit different. Very often these posts will do little more than to suggest that the reader should continue their own search online. Words that are often used include:

·        Search online

·        Find a good website

·        Check the forums

All of these have one thing in common. Failure. They fail to provide the reader with any kind of nutritional content.

Easy Enough to Spot

Thankfully most readers and search engines can spot this kind of material a mile off. In case you are not too sure what we mean, take a closer look at the following snippet:

Blog Title: “5 Killer Tips on Finding a Great XYZ”

“…It can be a real pain to find the best XYZ. Thankfully when shopping online there are many examples of this type of product. Some will be better quality than others and there will also be quite a lot of price variation. The chances are that if you persevere you will be able to find the XYZ that you need at a really good price. The best thing to do is to start off with a simple search. Entering something like “cheap XYZ” into Google will probably do the trick. Of course, as with any other online purchases it will pay to shop around a little…”

Zero Take Away

Sounds familiar? 106 words and absolutely zero take away. Let’s investigate this a little further as to why the fluff alarm bells should be ringing:

  1. The blog post fails to deliver its headline promise.
  2. The reader wanted to know the best way to find a great XYZ. Sadly they were only directed to follow a step that they were already taking.
  3. The information given isn’t saying anything that the reader doesn’t already know.
  4. It is unspecific, unoriginal and provides little or no value.

Writing this kind of content will never provide the highly targeted traffic that you are searching for. A poor user experience is the likely outcome for anyone unlucky enough to stumble upon this type of material.

Getting it Right

Okay, so far we have learned about just what makes fluffy or filler content. Avoiding it should be very easy from now on.

To sum things up you should always be trying to post original, quality content. The kind of words that provides true nutritional value. Maintaining your focus on research and transparency of writing will ensure that your readers always remain well fed.

Further expansion on this subject can be gained on a great guest post by Samantha, her post titled “7 Ways to Write Clear, Attentive Content without Resorting to Fillers and Fluff” can be found on the Young Pre Pro website. Check it out; it’s a really good read.

Heed the warnings of spammy, unoriginal content and you will be well on the way to a new level of success. 

It's Your Turn

What do you think? Have you come across sites that provide little in the way of nutritional content? How do you go about making sure that your content provides value? Share your own experience and insights in the comments box below.


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