How to Unleash the Full Potential of Your Blog


Use the full power of your blog

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How to Unleash the Full Potential of Your Blog

The blogging platform is constantly growing, with almost every website featuring a blog of some description. I say “some description” because it would seem that not all business owners have fully understood the potential power of their blog.

A well-managed blog should provide a great opportunity for webmasters to reach the audience that they are seeking. Sadly only a relative handful of blogs ever reach this potential. The rest tend to just flounder away, sometimes dying off from a lack of interest on the part of the writer and of course the reader too.

This blog post will take a closer look at some of the elements that really should be considered when trying to get the most from your blog.

 

Aim for the Original

It is all too easy to rehash the hard work of others and claim originality. The downside to this is that you won’t really be providing your blog readers of any real value. Try to ask yourself just whether or not you would want to read what you have written, if the answer is no then maybe it’s time to dig a little deeper?

Too many bloggers “cheat”, regurgitating existing content without providing value to their readers. Whilst it might well take a little longer to come up with something fresh, the potential benefits to your blog should not be underestimated.

Make your Blog Scannable

The reality here is that most people won’t spend the time reading the entire blog post. Often a reader will be multi-tasking when they reach your site. Keeping this in mind when you put together your next post will help no end. The human eye will try to search out interesting information on any given page, be it printed or online. This means that as a result long blocks of text tend to get dismissed, put simply it is too much of a challenge to be fully read.

Try to keep paragraphs down to somewhere around 2-4 sentences, varying the lengths of each sentence will also help with readability. One of my friends once said to me that trying to read a long paragraph is like trying to eat a hamburger in one go.

Other tips that work really well with breaking up the text are things like:

·        Lists and bullet points

·        Effective headers and sub headers

·        Bold or italics

·        Images

All of the above will help the reader to absorb the information that you have put together.

Social Media Really is your Friend

Once you have put together your killer blog post the aim of course is to get it read. Placing it on your website is really only half the job, there is much that can be done to promote it.

Most webmasters will have their own Twitter, Google Plus, LinkedIn and Facebook accounts, these should be maximised wherever possible. However, there are many things that get in the way of sharing your best content; time being the key issue for most webmasters.

Thankfully, there are ways of automatically sharing your blog posts with your social media accounts. Quite possibly the best one of these comes in the shape of hootesuite. This social media management tool will allow you manage and measure the success of your social media activity.  

Without the backup of social media your blog post may well struggle to reach the heights that it deserves.

Whilst we are on the subject of social media, a good website allows it readers to quickly and easily share the material that they have enjoyed reading. Well placed share buttons are the key to this. Put simply the easier it is for the reader then the more likely they will pass on your blog post to others.

The Wrap-Up

Following the suggestions made above will enhance the success of your blog posts. Writing well researched content might not always be easy, but with perseverance your blog will be recognised as the authority in its niche.

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