Why Worrying About Blog Post Length is for Losers
Is Blog Post Length Really as Important as People Say?
The debate over blog length shows little sign of abating. Essentially there are two very different schools of thought for this topic. There are the people who believe that it is impossible to produce a quality blog post unless there are at least 1,000 words. Whilst the other camp really does believe that less is more. If it was up to them blog posts would be capped at 400 or so words.
Well, this particular blog post will take a more in-depth look at both arguments. Once covered we will come up with our own conclusion; stay tuned, it’s gonna be interesting!
Long Posts are best
Realistically, can anyone get their point across with just 400 or 500 words? Most people will struggle to determine the actual issue, let alone explore it properly.
That said, the internet seems to be chock-a-block full of these shorter posts. Some of them could easily be described as about as much use as a chocolate umbrella (
If you don’t believe me, try using one in the middle of a thunderstorm). The reason for this is these so called content writers are scared to death with boring their readers.
If you are one of these people that actually believe your own writing is not likely to hold a readers interest for upwards of 800 words then STOP NOW. Yes, it’s time to hold your head in shame and look for an alternative career.
No, a Shorter Blog Post is Much Better
As we have already discussed, longer posts run the distinct risk of boring the reader. If this happens you are just a few short moments away from losing them for good.
For most readers, there are fewer things that are more frustrating than coming across a bloated blog post. These are the blog posts that make their point in the opening paragraphs and then spend the remaining seven, eight or even nine hundred words beating the opening statement to death.
Thinking back, this type of writing is similar to secondary school work. Often the individual will be scrambling away like mad trying to get the magic quota of words down. Well believe it or not, many of the longer posts out there are just like this. Boring, to say the least!
Isn’t it much better to be able to deliver your message in a short and snappy fashion? After all, there is no point adding to the many distractions that a reader has to contend with.
Confused? You Should be
Okay, now that you have read a little more about the two very different schools of thought you can be forgiven for feeling a little confused.
The reality is that there really isn’t a clear winner when it comes to blog post length. However, the most important aspect to any post should be that it actually offers some kind of VALUE. Yes, VALUE. After all this is why your reader has decided to invest his or her time with you. They want something back in return. Knowledge, answers, call it what you want they want information and useful information at that.
Without delivering on the value aspect your readers will likely feel ripped off. Will they return? Err no. Will they share your content with others? Again, no.
Sadly the time that you “invested” putting your epic post together has been a total, utter waste of time. Well done!
Value Guaranteed (Secret)
Okay, now is the time for the takeaway. The following piece of text will help you to deliver value each and every time that you post.
At the heart of every post you should be striving to identify a problem. Once your reader has absorbed this information you should then set about solving the problem for them.
Put simply it’s as plain as this:
· Identify the issue or problem
· Provide a solution
In real terms this will mean creating an interesting introduction to your content. Setting the scene, if you like. Then it is time to raise the tension a little. Achieve this by discussing the bones of the issue a little deeper. Once this element is complete it is time to get on with solving the issue.
The format above forms the backbone for nearly all of the successful non-fiction content found on the internet. Can you really afford to be doing something different to this?
Remember, readers will come to you to find out answers to the questions that they have. So no matter how long or indeed how short your post is, don’t let down your readers have to go elsewhere for this information.
It's Your Turn
What do you think? How do you go about judging how long your own blog post should be? Have you come across content that made an impact on you without being super long? Share your experience and insights in the comments box below.
Image courtesy of Smarnad /FreeDigitalPhotos.net