Writing Skills For Your Offline Life
When it comes to writing, many writers are focused on writing for the web. Thanks to blogs, websites and digital advertising, the use of online mediums have increased in popularity over the years. Most writers know that there’s a difference between writing for the web and writing for offline markets. If you’re used to writing for the web, be sure to familiarize yourself with the writing skills and tips you’ll need for your offline life.
You don’t have to be in such a rush
When it comes to writing for the web, you know how important it is to quickly get to the point and use an active voice, as your audience is active and looking to get things done. When it comes to writing for offline mediums, you don’t have to be in such a rush. Your audience is typically in a more relaxed state, which means that they’re leisurely reading your content. You don’t have to be so active with your content when writing for offline mediums, and you can start to tell a story.
You don’t need to worry about keywords
When it comes to writing for the web, all you hear is keywords, keywords, keywords. When you write for offline mediums, you don’t need to worry about keywords, as they don’t hold any weight with your content. Implementing keywords in offline copy will not increase your visibility or readership, so you don’t have to stress over whether or not you’re using the right words.
You can write more
Writing for the web requires short, succinct sentences and paragraphs, and in general, online articles don’t typically exceed 500 words. When you write offline, you can write and write and write. There is no word count to match, and you can discuss topics at length if desired.
You don’t need as many subheads
Subheads are a great way to break up content, but they’re typically more important when writing for the web. Most web readers scan through articles first in order to find the information they want. This is the purpose of subheads in online writing.
When you write offline, subheads don’t hold as much value. Yes, they allow you to break up your content in such a way to make it easier for your audience to read and understand, but if you don’t have them, it won’t be held against you.
Formatting isn’t as big of an issue
Because your online audience will typically scan through your content first in order to determine if they’re going to read it, you spend a great deal of time formatting it correctly. This means that you may use bullet points and bold text on headlines in order to help your audience find what they want.
When you write offline, formatting isn’t such a big issue. Your reader is not going to be turned off by large amounts of content, and they’re not going to look for bullet points and bold headers. Instead, they’ll use your headline to determine if they want to read your work, and that’s about it.
This post was submitted as a guest post by Jessica Brown. The editorial team at Orange Copywriting are delighted to have the opportunity to publish this post.